At Imagine R Power, we are committed to leveraging digital technology and the power of eCommerce for accessing new markets. New and established businesses can trust our team of experts for their digital marketing and social media campaigns. A lot of times business owners are left confused about how to start their websites, social media, and search engine optimization.

Job brief

We are looking for an SEO/SEM expert to manage all search engine optimization and marketing activities.

Search Engine Marketing Specialists (SEO/SEM) are responsible for planning, implementing, and managing the company’s overall SEO strategy. They usually cover a wide variety of duties such as web marketing, web analytics, content strategy planning, link building, and keyword strategy.

You will be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks. You will also manage all SEM campaigns on Google, Yahoo and Bing in order to maximize ROI.

Responsibilities

• Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
  
• Track, report, and analyze website analytics and PPC initiatives and campaigns
  
• Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
  
• Optimize copy and landing pages for search engine marketing
  
• Perform ongoing keyword discovery, expansion and optimization
  
• Research and implement search engine optimization recommendations
  
• Research and analyze competitor advertising links
  
• Develop and implement link building strategy
  
• Work with the development team to ensure SEO best practices are properly implemented on newly developed code
  
• Work with editorial and marketing teams to drive SEO in content creation and content programming
  
• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

Requirements

• Proven SEO experience
  
• Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
  
• Solid understanding of performance marketing, conversion, and online customer acquisition
  
• In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
  
• Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
  
• Experience with A/B and multivariate experiments
  
  
• Working knowledge of HTML, CSS, and JavaScript development and constraints
  
• Knowledge of ranking factors and search engine algorithms
  
• Up-to-date with the latest trends and best practices in SEO and SEM
  
• BS/MS degree in a quantitative, test-driven field

Our Values

• We are honest with each other and with our customers.
  
• We treat each other with respect.
  
• We work hard to make our customer experience inspiring.
  
• We strive for intelligent simplicity.
  
• We insist on integrity.
• We are trustworthy and our philosophy is to trust first.
  
• We like humor, as long as it isn’t mean.
  
• We prize common sense and good judgement in our day-to-day decisions.
  
• We believe that diversity makes us better.
  
• We use our resources thoughtfully.

We’ll Be a Great Fit for You If…

• You like the pace and autonomy of an early-stage start-up.
  
• You want to continuously learn and broaden your skills.

• You obsess about customer experience.
  
• You think work should be fun.
  
• You relish challenges.